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Wine Advice is for responsible drinking. NHS recommends to drink no more than 14 units of alcohol a week, spread across 3 days or more. That's around 6 medium (175ml) glasses of wine, or 6 pints of 4% beer. There's no completely safe level of drinking, but sticking within these guidelines lowers your risk of harming your health.
Challenge 25 is a retailing strategy that encourages anyone who is over 18 but looks under 25 to carry an acceptable ID (a card bearing the PASS hologram, a photographic driving licence or a passport) if they wish to buy alcohol.https://www.gov.uk/alcohol-young-people-law
